Despite the fact that the Internet has slowed the travel agency industry, it is not yet extinct. While the Internet provides direct access to reservations and accommodations for do-it-yourself travelers, a travel agent’s knowledge and experience are invaluable. The travel agent not only organizes and manages the logistics of your trip’s transportation and lodging, but also tailors it to your specific needs and desires. Choose an experienced, certified travel agent with whom you can develop a friendly rapport to make the most of your vacation. The best travel agent should be available at all times, ask detailed questions about your travel preferences and intentions, and have a track record of happy customers who are willing to recommend him or her.
To begin, look into the agent’s credentials or license. The best travel agents display their certifications and achievements in their office windows or on the walls. In some states or provinces, a travel agent must obtain a license and register with the state government, so check with the agent to see if he or she is licensed. Avoid using an unlicensed travel agent in a state where licensing is required.
Look for an agent who is a member of a travel industry trade association such as the Association of Retail Travel Agents (ARTA), the American Society of Travel Agents (ASTA), or the Certified Travel Counselor (CTC) in the United States (CTC). Look for The Travel Association (ABTA) certification if you’re in the United Kingdom. These affiliations demonstrate that the agent has passed certain exams and is financially or ethically committed to providing excellent service. An agent may also be a part of a franchise that provides better rates or travel packages.
The best travel agent will ask you a series of probing questions about your trip during the initial consultation. A good travel agent will inquire about your trip’s purpose and expectations, as well as any traveling companions and their preferences, physical mobility and dietary restrictions. The agent can determine the best possible travel services to give you the best possible travel experience by asking such questions.
The best travel agent is available seven days a week, 24 hours a day. In the event of an emergency, travel agencies should have a toll-free phone number that you can call at any time of day. Some companies provide answering services that will take your question and contact you as soon as an agent becomes available. Ask questions about an agent’s availability and emergency contact policy before deciding on one.
Finally, choose an agent with whom you can develop a personal relationship. The best travel agent is personable, knowledgeable, and has a long list of satisfied customers who can provide references. Consider requesting a list of the agent’s preferred vendors. Make contact with these businesses and ask for references. Suppliers can reveal the agent’s strengths and weaknesses in a way that travelers cannot.